June 13, 2022

8 Most Important KPIs to Track for Marketing

In order to help you figure out which KPIs to track, this article will list down the metrics you need to track to analyze your digital marketing strategy to increase traffic, leads, and sales.
January 17, 2021

4 Most Common SEO Mistakes You Need To Avoid

Some SEO techniques tend to do more harm than good. Here are the 4 most common SEO mistakes you should avoid at all costs.
March 24, 2020

[Podcast] MM042: 3 SEO Bad Habits You Should Give Up Right Away

In this episode, Sandeep Mallya reveals the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google.
February 6, 2020

[Podcast] MM040: Google’s Featured Snippet Update – What Marketers Need to Know

Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic.
December 16, 2019

[Podcast] MM039: Craig Campbell Interview – Epic Affiliate Marketing Strategies for Beginners

In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies.
December 11, 2019

[Podcast] MM038: What is the Best Page Speed Metric to Look At? — with Lukas Haensch from Pathmonk

In episode 38 of Marketing Mantra, Sandeep Mallya will be joined by our special guest, Lukas Haensch, co-founder of Pathmonk
November 18, 2019

[Podcast] MM037: Google BERT Update – What You Need to Know

Tune in to this episode to learn more about how BERT will impact search results and what it means for SEO in the long run.
September 7, 2019

[Podcast] MM031: This Month in SEO [August 2019 Edition]

In this episode, Sandeep Mallya shares the top 3 news stories in Search Engine Optimization (SEO) in August 2019.
August 22, 2019

[Podcast] MM029: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward

In this episode, Matthew Woodward will talk about the role of link building in the rapidly evolving SEO landscape and share 3 of his favourite link building strategies.
March 19, 2019

MM017: A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)

In this episode, Sandeep Mallya reveals a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings.
January 26, 2019

[Podcast] MM013: How to Recover from a Google Panda Penalty

In this episode, Sandeep Mallya discusses the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings.
November 20, 2018

[Podcast] MM008: The One SEO Tool You Aren’t Using (But Should)

In episode #8 of the Marketing Mantra podcast, Sandeep Mallya talks about the one SEO tool you aren’t using, but should. Find out which tool you should be using to increase your search rankings.
October 9, 2018

[Podcast] MM005: A Simple SEO Hack to Get High Quality Backlinks

In episode #5 of the Marketing Mantra podcast, Sandeep Mallya reveals a simple SEO hack you can use to build high-quality backlinks.
August 28, 2018

[Podcast] MM003: Top 5 SEO News Stories in August 2018

In this episode of the Marketing Mantra podcast, Sandeep Mallya talks about the top 5 SEO news stories in August. If you missed any of the important SEO scoop from this month, then this episode is for you. Take note of these 5 important SEO news stories and fine tune your SEO strategy accordingly.
July 18, 2018

Actionable Affiliate Marketing Tips to Increase Your Earnings [SEMrush Webinar]

In this SEMrush webinar, Sandeep Mallya, founder of 99signals and Startup Cafe Digital, will talk about his own experience with affiliate marketing and share actionable tips to grow a steady affiliate income from your blog.
January 3, 2018

SEO Quiz 2018: Test Your SEO Knowledge

Is your SEO knowledge up to speed? At 99signals, our SEO and inbound marketing blog, we created a quiz to assess your basic SEO knowledge. The quiz features questions about different aspects of SEO: on-page SEO, link building, technical SEO, content, SEO tools, and local SEO...
October 29, 2017

7 Local SEO Tools You Need to Use to Dominate Local Search

Local SEO has become more important than ever. As local competition heats up, the task of dominating local search results is taking precedence over every other marketing activity for small businesses...
July 15, 2017

Local SEO Checklist: Use this to Boost Your Local Search Rankings

If your website doesn't show up when people search for your keywords in your location, you could be losing out on a lot of potential customers. Local SEO can fix this problem for you. It takes time and effort to optimize your website for local SEO, but it's completely worth it. Here's a complete local SEO checklist to help you get started with local SEO.
June 5, 2017

5 Best SEO Tools for Startups that are Totally Worth the Investment

Investing in an SEO tool is a crucial step for an early-stage startup if you'd like your business to feature prominently in search engine result pages (SERPs).
March 30, 2017

7 On-Page SEO Techniques That Google Hates (And What You Should Do Instead)

There was a time when black hat SEO techniques such as keyword stuffing, cloaking, and spammy link building were the norm. Luckily, those days are long gone and Google tends to banish websites that practice these techniques to internet obscurity.